Yaroslav Prokofiev

Curriculum vitae · 2026

Yaroslav
Prokofiev

Brand and communications strategist

Yaroslav Prokofiev

Profile

Since 2012, I have worked agency-side in advertising and marketing, helping brands decide who to be, how to look, what to say and where to go next.

Focus

From communications strategy to the role a brand plays in business and in people’s lives.

I began my career in communications and activation strategy across digital and BTL. Over time, my focus shifted towards brand strategy and creative consulting: creating new brands, repositioning, product and portfolio challenges, and localisation.

I have worked across FMCG, fashion, travel, HR tech, betting, retail, B2B services and regulated categories.

What I take on

  1. 01Framing and reframing strategic challenges
  2. 02Market, brand and audience research
  3. 03Leadership and stakeholder interviews
  4. 04Identifying tensions and insights
  5. 05Positioning and brand platforms
  6. 06Portfolio and product architecture
  7. 07Creative briefs and communications platforms
  8. 08Strategic leadership for clients and teams

Clients

LamodaMademanUSEThh.ruАзбука ВкусаОстровокЛентаKFCPepsiCoNestlé

Awards

E+ · Silver Mercury · ADCR · G8 · White Square · Epica · MIXX Russia · MAA Worldwide Globes · Tagline Awards

Gold, Silver and Bronze awards for Liga Stavok, Ostrovok, hh.ru, Absolut, Chudo Detki and Adrenaline Rush. Annual Silver Mercury jury member.