Challenge
Shift perceptions of the brand: retain expertise and reliability while becoming less distant and elitist, and strengthen its friendly, popular character.
hh.ru. I know what I work for
Searching not just for a job, but for clear possibilities in one’s own life.
Strategic solution
hh.ru translates vacancies from corporate language into the language of real possibilities: a good night’s sleep, a new washing machine or weekends spent jumping into a lake. The search bar in the KV series expresses the idea of looking for possibilities, not merely a job.
What I delivered
- 01Brand perception analysis
- 02Consumer tension
- 03Strategic direction
- 04Communications idea
- 05Key visual system logic
