Challenge
Unite an AI stylist, virtual try-on, photo search, curated looks and a digital wardrobe into one system connected to Lamoda’s role as a fashion expert.
Lamoda — AI Style Guide
Turning a set of AI features into one clear proposition that strengthens the masterbrand.
My role
I developed the strategic logic, consumer proposition and architecture that brought the features together as one product entity while reinforcing Lamoda.
Strategic solution
Rather than promoting five separate technologies, we united them under one idea: the AI Style Guide — Lamoda’s suite of AI tools helping people develop their own style.
Outcome
The AI Style Guide became a public Lamoda ecosystem in 2026, supported by a dedicated entry point and integrated communications.
What I delivered
- 01Product journey analysis
- 02Unifying consumer proposition
- 03Product and brand architecture
- 04Positioning
- 05Message architecture
- 06Launch recommendations
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